{"id":9147,"date":"2016-12-27T09:53:34","date_gmt":"2016-12-27T06:53:34","guid":{"rendered":"http:\/\/www.klona.com.ua\/uslugi\/medical-video-creation"},"modified":"2023-03-07T16:06:09","modified_gmt":"2023-03-07T13:06:09","slug":"medical-video-creation","status":"publish","type":"uslugi","link":"https:\/\/klona.ua\/en\/uslugi\/medical-video-creation","title":{"rendered":"Medical video creation"},"content":{"rendered":"\n<p><strong>Medical video<\/strong> Is a type of ad video that is created with the goal of<strong> attracting attention<\/strong> consumers <strong>to a product, service or clinic. Advertising<\/strong> medical services has<strong> a number of features<\/strong> : high<strong> competition<\/strong> among medical companies,<strong> low number of requests<\/strong> among users,<strong> legal requirements<\/strong> to the demonstration<strong> certificates<\/strong> &#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-price-for-creating-a-medical-video-depends-on\">The price for creating a medical video depends on:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the scale and duration of filming;<\/li>\n\n\n\n<li>the number of scenario concepts;<\/li>\n\n\n\n<li>the size of the fees of the cinematographer and cast;<\/li>\n\n\n\n<li>the presence of additional special effects.<\/li>\n<\/ul>\n\n\n\n<p><strong>Order a medical video from KLONA specialists. Price:<\/strong> from 12 thousand hryvnia.<strong> Term:<\/strong> from 7 days.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/klona.ua\/en\/contacts-en\" target=\"_blank\" rel=\"noreferrer noopener\">TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advertising-of-medical-services-stages-of-creation\">ADVERTISING OF MEDICAL SERVICES: STAGES OF CREATION<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-research-for-advertising-medical-products\">Marketing research for advertising medical products<\/h3>\n\n\n\n<p><strong>Are being studied<\/strong> firms<strong> competitors<\/strong> for the production of maximum<strong> relevant advertising appeal<\/strong> &#8230;<strong> Determined<\/strong> indicators<strong> target audience<\/strong> : gender, age, income and values. According to the research<strong> a list of channels<\/strong> and resources<strong> to accommodate<\/strong> medical roller.<\/p>\n\n\n\n<p>The promotional video of the medical center must<strong> emphasize concern<\/strong> about physical and psychological<strong> patient health<\/strong> &#8230; And also inform<strong> the importance of empathy<\/strong> and assistance to patrons and sponsors. It&#8217;s been popular to shoot for 3 years<strong> cover videos of songs<\/strong> with optimistic motivational text. The main<strong> actors<\/strong> video is<strong> staff and patients<\/strong> &#8230; Videos of medical clinics such as<strong> Seattle childrens hospital<\/strong> and<strong> Johns Hopkins Pediatric Oncology<\/strong> have a huge success. They attracted to<strong> the problem of oncology<\/strong> a huge number of Internet users and received<strong> philanthropic donations.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promotional-video-script\">Promotional video script<\/h3>\n\n\n\n<p>It is necessary to decide on<strong> idea and general<\/strong> mood.<strong> Medical video<\/strong> may be<strong> strict<\/strong> with an emphasis on professionalism or<strong> bright<\/strong> with an emphasis on comfort and friendliness.<strong> After<\/strong> writing<strong> script<\/strong> calculated<strong> budget expenditures.<\/strong><\/p>\n\n\n\n<p><strong>Not necessary<\/strong> make<strong> accent<\/strong> at the hospital, doctors and<strong> diseases<\/strong> , after all<strong> demonstration<\/strong> everyday<strong> life<\/strong><strong> closer<\/strong> potential<strong> clients<\/strong> &#8230; This<strong> the reception was involved<\/strong> in your advertisement<strong> United Healthcare.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-medical-video-production\">Medical video: production<\/h3>\n\n\n\n<p>This stage includes<strong> training<\/strong> (teaching the acting group, building the scenery) and<strong> filming<\/strong> &#8230; Duration and<strong> scale<\/strong> production process depends<strong> only from the budget<\/strong> &#8230;<\/p>\n\n\n\n<p>For the new<strong> US health insurance system<\/strong> video was developed<strong> featuring Barack Obama<\/strong> &#8230; In just a day, the video gained <strong>23 million views<\/strong> and<strong> 40,000 thousand comments<\/strong> &#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-post-processing-of-videos\">Post-processing of videos<\/h3>\n\n\n\n<p><strong>End shooting<\/strong> roller installation,<strong> color correction<\/strong> and imposition<a href=\"http:\/\/www.klona.ua\/en\/uslugi\/proizvodstvo-vizualnyh-effektov\" target=\"_blank\" rel=\"noreferrer noopener\"> additional effects<\/a>. It does<strong> material<\/strong> quality and<strong> ready for placement.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/klona.ua\/wp-content\/uploads\/2021\/07\/586246d9d5b0b743872881.jpg\" alt=\"development of a video for medicine\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/klona.ua\/wp-content\/uploads\/2021\/07\/586246dc2d9de297550141.jpg\" alt=\"creating a medical video\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/klona.ua\/wp-content\/uploads\/2021\/07\/586246df15a7e894609921.jpg\" alt=\"medical roller to order\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-medical-roll-to-order-types\">MEDICAL ROLL TO ORDER: TYPES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-medical-clinic-advertisement\">Medical clinic advertisement<\/h3>\n\n\n\n<p><strong>Short and capacious<\/strong> , it lists all<strong> differences and advantages<\/strong> clinics. It is especially advantageous if their<strong> voiced by doctors<\/strong> , which<strong> really work<\/strong> in that<strong> institution<\/strong> &#8230; <\/p>\n\n\n\n<p>The narration continues<strong> within the walls of the clinic itself<\/strong> , What allow<strong> to demonstrate<\/strong> her interior and<strong> apparatus<\/strong> &#8230; Usually in such videos, the background<strong> music<\/strong> &#8211;<strong> instrumental and light<\/strong> &#8230; How did it<strong> Hurley Medical Center.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advertising-of-medical-services\">Advertising of medical services<\/h3>\n\n\n\n<p><strong>Creating a video<\/strong> about medical services, one has to wonder what<strong> important for the patient<\/strong> what can<strong> make it better for him<\/strong> &#8230;<\/p>\n\n\n\n<p>Laboratory<strong> SYNEVO<\/strong> analyzing<strong> market needs<\/strong> , embodied well<strong> customer wishes<\/strong> in life. In their video<strong> noticeable comparison<\/strong> between terrible days<strong> ordinary polyclinics and their center<\/strong> as a dream come true<strong> polite staff<\/strong> and high-tech<strong> innovation.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-medical-equipment-advertising\">Medical Equipment Advertising<\/h3>\n\n\n\n<p>The main thing in this service<strong> easy to explain<\/strong> patient<strong> about functions and possibilities<\/strong> complex medical<strong> equipment<\/strong> &#8230; <\/p>\n\n\n\n<p>The video can demonstrate<strong> features of work<\/strong> and<strong> guarantee quality<\/strong> results, as did the Vinnytsia clinic &#8220;Altamedika&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advertising-of-medical-products\">Advertising of medical products<\/h3>\n\n\n\n<p>Among medical videos, the most<strong> widespread<\/strong> &#8211;<strong> advertising<\/strong> goods and<strong> drugs<\/strong> &#8230; According to market research, about<strong> 20% of patients<\/strong> ask doctors<strong> prescribe a drug<\/strong> which they<strong> seen in advertising<\/strong> &#8230;<\/p>\n\n\n\n<p>Therefore, there are serious requirements for this type of videos:<strong> availability of a license<\/strong> in the advertising video,<strong> lack of guarantees<\/strong> 100% recovery and recommendations<strong> do not self-medicate<\/strong> &#8230; Despite the restrictions, advertising of a drug may<strong> become very popular<\/strong> , a<strong> actors&#8217; phrases<\/strong> will migrate to real life, like<strong> proverbs<\/strong> &#8230; Among these videos are advertisements for drugs<strong> Liki wedmedica Bo<\/strong> : \u201cI am ill. I&#8217;m rotten &#8220;and<strong> Coldrex<\/strong> : \u201cChills? I&#8217;m thinking about you. &#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-medical-training-video\">Medical training video<\/h3>\n\n\n\n<p>Demonstrate<strong> features of the body<\/strong> only possible<strong> using computer graphics<\/strong> &#8230; When creating a video<strong> not to do without consultation<\/strong> doctors and<strong> detailed instructions<\/strong> customer, because the accuracy of execution<strong> influences the training of doctors<\/strong> and on<strong> patient treatment<\/strong> &#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-videos-medicine-and-hygiene\">Social videos: medicine and hygiene<\/h3>\n\n\n\n<p><strong>Medical rollers<\/strong> an important part<strong> promoting healthy lifestyles<\/strong> and taking care of yourself. They allow<strong> raise funds for charity<\/strong> &#8230; Also, videos raise important<strong> social issues<\/strong> about children&#8217;s education, gender equality and nature conservation.<\/p>\n\n\n\n<p>Company<strong> Dove<\/strong> has been releasing videos for a long time, the purpose of which is &#8211;<strong> struggle for psychological health<\/strong> especially among women. For example,<strong> new direction<\/strong> in the work of the company, it is<strong> people search<\/strong> on social media with poor self-esteem. Representatives write to them that<strong> They are beautiful<\/strong> &#8230; As a result<strong> number of positive reviews<\/strong> about the appearance has increased<strong> by 69%<\/strong> , and for 2020 the hashtag was used more<strong> 168 thousand times.<\/strong><\/p>\n\n\n\n<p>Specialists<a href=\"https:\/\/klona.ua\/en\/contacts-en\" target=\"_blank\" rel=\"noreferrer noopener\"> by KLONA<\/a> create medical videos for the presentation of clinics, centers, services or goods.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A medical video can be strict with an emphasis on professionalism or bright with an emphasis on comfort and friendliness. <\/p>\n","protected":false},"author":1,"featured_media":7542,"template":"","meta":{"footnotes":""},"tags":[],"uslugi_cat":[762],"uslugi_relation":[],"class_list":["post-9147","uslugi","type-uslugi","status-publish","has-post-thumbnail","hentry","uslugi_cat-motion-design-vfx-ar-vr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creation of a medical video. 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