{"id":9170,"date":"2016-11-08T10:54:48","date_gmt":"2016-11-08T07:54:48","guid":{"rendered":"http:\/\/www.klona.com.ua\/uslugi\/creation-of-a-3d-character-for-a-company"},"modified":"2023-02-26T00:55:54","modified_gmt":"2023-02-25T21:55:54","slug":"creation-of-a-3d-character-for-a-company","status":"publish","type":"uslugi","link":"https:\/\/klona.ua\/en\/uslugi\/creation-of-a-3d-character-for-a-company","title":{"rendered":"Creation of a 3D character for a company"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-development-of-a-corporate-character-benefits-for-the-company\">Development of a corporate character: benefits for the company<\/h3>\n\n\n\n<p><strong>3D character creation<\/strong> and the main character of the company &#8211;<strong> one of the most effective advertising moves.<\/strong> The character will become<strong> part of the corporate identity,<\/strong> will embody<strong> company image<\/strong> in the eyes of the target audience, will create a stable association with the product.<strong> Simulate<\/strong> corporate character<strong> during advertising campaigns<\/strong> (long-term and seasonal). <\/p>\n\n\n\n<p><strong>Coca-Cola Company<\/strong> so skillfully picked up the image of the winter campaign<strong> in the 1930s<\/strong> , which influenced the formation of one of the favorite images of children &#8211;<strong> Santa claus<\/strong> &#8230; Painter<strong> Haddon Sandblom turned<\/strong><strong> his good-natured grandfather in the signature colors of Coca-Cola.<\/strong> Marketers did not miss the opportunity to use the situation to develop the brand, and now every New Year you can see red trucks and hear the song &#8220;Oblizha\u0454atsya sacred&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-custom-3d-characters-what-is-the-best-sphere-to-use-them\">CUSTOM 3D CHARACTERS: WHAT IS THE BEST SPHERE TO USE THEM?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-commerce\">Commerce<\/h3>\n\n\n\n<p>Use of corporate characters in corporate identity<strong> makes the perception of the company emotional<\/strong> ,<strong> increases brand awareness and competitiveness<\/strong> &#8230; The character of the created 3D character will be associated in the mind of the consumer with the values of the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contests-and-competitions\">Contests and competitions<\/h3>\n\n\n\n<p>Especially popular are<strong> mascots and symbols of competitions<\/strong> &#8230; The creation of a corporate character of the world championships turns into a national epic with contests and voting for the best concept. One of the first was<strong> Leo Willie<\/strong> &#8211; the mascot of the 1966 FIFA World Cup. <\/p>\n\n\n\n<p><strong>In the development of a corporate character<\/strong> try to display<strong> unique features<\/strong> country. South Africa introduced in 2010<strong> leopard Zakumi<\/strong> , and Brazil in 2014 &#8211;<strong> the armadillo Fuleco<\/strong> , which reflected another global trend &#8211;<strong> environmental education<\/strong> &#8230; His name includes a part of &#8220;eco&#8221;, as well as the main character trait &#8211; love and care for nature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-programs-and-services\">Social programs and services.<\/h3>\n\n\n\n<p>Boring texts and long motivational speeches are poorly perceived in society, especially among children. Modeling 3D characters simplifies the task.<strong> They are cute and more friendly.<\/strong> than people in formal suits. The main thing is that they<strong> more efficient<\/strong> &#8230;<\/p>\n\n\n\n<p><strong>Police Dog McGraff<\/strong> Created by the Advertising Council for the National Council for the Prevention of Crime in the United States. He communicates with children through radio commercials, songs and booklets,<strong> talking about<\/strong> drugs, bullies,<strong> safety and importance of schooling<\/strong> &#8230; There are about<strong> 700 McGraff houses<\/strong> with its emblem indicating that it is<strong> safe haven for children<\/strong> feeling in danger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-computer-techologies\">Computer techologies<\/h3>\n\n\n\n<p>3D character creation is especially popular<strong> in animation and games<\/strong> &#8230; The latest trend was<strong> maximum realism of emotions and kinetics<\/strong> heroes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-make-a-3d-character-together-with-klona\">HOW TO MAKE A 3D CHARACTER TOGETHER WITH KLONA?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-preparation-of-technical-specifications\">Preparation of technical specifications<\/h3>\n\n\n\n<p>At this stage<strong> an idea is given,<\/strong> usually it is<strong> verbal (text) description or rough draft<\/strong> character image, key technical points are also discussed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-research-competitors-and-consumers\">Market research, competitors and consumers<\/h3>\n\n\n\n<p>Experience is analyzed and<strong> information is collected<\/strong> about similar projects from all over the world,<strong> to develop a unique character concept<\/strong> &#8230; The target audience is highlighted, this will help to determine the color scheme for the hero and the features of his character.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-search-for-references\">Search for references<\/h3>\n\n\n\n<p>Collecting information about<strong> character anatomy and kinetics<\/strong> and<strong> analysis of colors and textures<\/strong> &#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-development-of-5-design-concepts\">Development of 5 design concepts<\/h3>\n\n\n\n<p>The artist creates<strong> visual character<\/strong> having only a description on hand, he must work it out in more detail. To begin with, KLONA specialists draw 5 sketches of how the character should look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-refinement-of-the-selected-concept\">Refinement of the selected concept<\/h3>\n\n\n\n<p>After the customer has approved the best option, the artist prepares<strong> additional character images<\/strong> : different types<strong> body position<\/strong> ,<strong> phases of movement, facial expressions<\/strong> &#8230; All this material will help create<a href=\"http:\/\/www.klona.ua\/en\/uslugi\/3d-modelirovanie\" target=\"_blank\" rel=\"noreferrer noopener\"> 3d model<\/a> character.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\">\u0412\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f<\/h3>\n\n\n\n<p>Final drawing of the character&#8217;s features,<strong> a set of textures is created<\/strong> to pass model properties,<strong> the environment scene is being developed<\/strong> &#8211; the character fits into the company logo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-price-for-creating-a-3d-character-depends-on\">THE PRICE FOR CREATING A 3D CHARACTER DEPENDS ON:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the number of concepts to be developed;<\/li>\n\n\n\n<li>character detail;<\/li>\n\n\n\n<li>the amount of edits for the selected concept;<\/li>\n\n\n\n<li>the number of renders that need to be done in the end;<\/li>\n\n\n\n<li>terms of project implementation. <\/li>\n<\/ul>\n\n\n\n<p>The KLONA 3d-modeling studio will help you create a vivid and unforgettable character. Contact the managers right now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The use of corporate characters in the corporate style makes the perception of the company emotional, increases brand awareness and its competitiveness. The character of the created 3D character will be associated in the mind of the consumer with the values of the company.<\/p>\n","protected":false},"author":1,"featured_media":18892,"template":"","meta":{"footnotes":""},"tags":[],"uslugi_cat":[762],"uslugi_relation":[],"class_list":["post-9170","uslugi","type-uslugi","status-publish","has-post-thumbnail","hentry","uslugi_cat-motion-design-vfx-ar-vr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0430 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 - \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f KLONA<\/title>\n<meta name=\"description\" content=\"Creation of a 3d character has become an absolute necessity in the era of viar technologies, aggressive marketing and creative bambling, you can apply for the creation of your character on our website\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/klona.ua\/en\/uslugi\/creation-of-a-3d-character-for-a-company\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sevices\" \/>\n<meta property=\"og:description\" content=\"Creation of a 3d character has become an absolute necessity in the era of viar technologies, aggressive marketing and creative bambling, you can apply for the creation of your character on our website\" \/>\n<meta property=\"og:url\" content=\"https:\/\/klona.ua\/en\/uslugi\/creation-of-a-3d-character-for-a-company\" \/>\n<meta property=\"og:site_name\" content=\"KLONA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/klona3D\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-25T21:55:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/klona.ua\/wp-content\/uploads\/2016\/11\/character.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/klona.ua\/en\/uslugi\/creation-of-a-3d-character-for-a-company\",\"url\":\"https:\/\/klona.ua\/en\/uslugi\/creation-of-a-3d-character-for-a-company\",\"name\":\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 3D-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0430 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 - 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