Visual effects production

Make your ad video brighter and more attractive to viewers with visual effects. For this, you can always turn to the professionals of motion design at the KLONA studio.

What are VFX effects

Visual effects Is a collection of special technologies that help create new scenes and combine footage. With their help, you can turn a set of ordinary frames into an incredible world and add color to boring scenes. Overlay effects refers to post-production stage and can take much longer than shooting on location.

Order a video with visual effects: cost and terms

Make your ad video brighter and more attractive for viewers through visual effects. For this, you can always turn to the professionals of motion design at the KLONA studio. We’ll start by thinking carefully about your video. Prep work takes 14 days, and post-production takes 2 to 6 months.

Contact us now to get started on your commercial.

The difference between visual effects and special effects

special effects implemented at the filming stage. For example, these include artificially created atmospheric phenomena (rain, snow, rainbow), pyrotechnic effects (explosions), etc. Unlike special effects, visual effects are applied after the scene is shot. Therefore, during filming, there must be VFX supervisor. He knows in advance where in the frame the computer graphics will be superimposed and monitors the interaction of the characters with the key screen and the behavior in the frame.

WHAT THE VISUAL EFFECTS ARE USED FOR

Shooting on location is expensive or dangerous

Visual effects can replace expensive decorations or rent large spaces. In addition, if a director wants to shoot a romantic scene in the middle of a busy New York street, he is unlikely to succeed. Therefore, it is enough to simply replace the walls of the set with a green screen, and then overlay the desired view. Also, visual effects are indispensable when shooting scenes where there is a real threat to the life of the actors. For example, in the movie “Everest” it would be too expensive and dangerous to shoot in real mountains. Therefore, most of the views have been replaced with visual effects. Effects for video editing helped to realize what used to be completely did not seem real due to physical complexity.

Real characters do unreal things

It’s hard to get an average cat to talk, let alone walk in the right direction. It is for that for a real character to perform some action unusual for him apply visual effects. This technique is often used in advertising to effectively present a product. It also allows you to implement actions that a person physically cannot do. For example, films about superheroes, where characters are able to lift trains or rush into the sky.

It is necessary to show a fantastic world

With the help of visual effects, the set can be turned into a “real” castle or the Flying Dutchman. Films with space setting became real precisely thanks to the visual effects that make open space closer to the viewer. The key task of VFX overlay is believable integration of 3D animation and images into the frame. Because of this, visual effects are equally applied to create a totally fantasy world as well as a mutated real world.

Viewers return to the past

Another good reason to use visuals is to take the viewer back in time. This requires to recreate a whole complex of images – from backgrounds and decorations to existing landscapes and buildings … Computer graphics help to make real events from Ancient Rome or even before human existence.

TYPES OF VFX VISUAL EFFECTS

Optical visual effects

Optical effects are also called combined because the desired effect is obtained by a combination of filming. For example, against the background of a green (or blue) screen, they shoot a scene, and then combine it with the desired image or another scene (chroma key technology).

Computer graphics for visual effects

Decorations and characters, as well as backgrounds and parts of characters are created using computer graphics and superimposed on the necessary parts of the frame. Modern films and commercials are not complete without the addition of computer graphics, because it makes the frame more vivid and vivid , but more often – is the only way to realize the director’s idea.

It is better to order editing of effects before filming. – this will enable the VFX supervisor to adjust the footage in time according to future effects. but effects can be applied even after filming is complete if the insertion points for effects are arranged correctly.

POPULAR VISUAL EFFECTS IN ADVERTISING

Wedge-up

“Cleaning up” the video just necessary effect for video editing after filming. The shot often includes members of the film crew, equipment, support cables, etc. During filming, it is difficult to notice unnecessary details in the frame and it makes no sense to re-shoot the entire scene if everything can be removed.

Replacing the background and scenery

Make background brighter and juicier can be done using computer graphics. For example, if the day is cloudy, you may not reschedule the shooting the next day, because it will incur costs. After filming, the cloudy sky can be replaced with a sunny and light one, color-mixing is done – and the joyful mood is ready. Do the same with decorations: they are improved and finalized with the help of visual effects on the computer.

Adding decorations

Many sets are too expensive to buy for just one scene (like supercars or yachts). Therefore their simulate separately and then insert into the frame – it’s much cheaper. They do the same with extras – taking several hundred people to shoot is also expensive and does not justify the means. Therefore, a small group of people is filmed, which then “multiplies”.

Combining motion and graphics

With the help of motion capture, they combine the movement of a real actor with realistic graphics. This effect helps save time on creating character movement and kinematics looks absolutely realistic.

Adding unreal characters

In order to add a large shrimp to a real frame, it is necessary to use computer graphics. So unrealistic character looks quite appropriate against the background of real scenery.

ORDER EFFECTS FOR VIDEO: MAIN STAGES OF WORK

Scenario analysis

First, you need to select the scenes and frames in which visual effects will be present. At this stage the optimal ways to achieve the desired result are selected.

Working on optical effects

At this stage begins direct work with scenes , installation of green screens and other necessary elements that will be involved in the post-production stage.

Work on computer graphics

In parallel with this, work is underway to create the necessary computer graphics for all scenes. Since shooting one take is much faster than drawing it, it is painstaking and time-consuming work.

Applying effects and assembling a video

After creating all the necessary visual effects, filmed by the operator scenes are “glued” with graphic material – happens overlay effects … Scenes are checked by color and the video is brought to a realistic look. This is especially important for commercials, where viewers should not suspect the interference of artists, because the credibility of the brand can drop.

Order a promotional video with visual effects: cost and timing

Make your ad video brighter and more attractive for viewers through visual effects. For this, you can always turn to the professionals of motion design at the KLONA studio. We’ll start by thinking carefully about your video. Prep work takes 14 days, and post-production takes 2 to 6 months.

Contact us now to get started on your commercial.